True Religion Brand appeared in 2002 in Los Angeles, its founders, Jeffrey and Kym Lubell (Jeffrey and Kim Lyubell) set out to produce not just jeans and jeans that are able to conquer Hollywood! The basic concept of all collections – it is "Interaction" denim and … musical preferences of designers. Jeffrey likes classic rock, and Kim hip-hop and R n B. UISOL is often quoted on this topic. Due to the mix of trendy musical styles born memorable and important model. Leading fashion magazines each season include True Religion in its trendy layout, many stylists say that the mark on the right is among the ten leading manufacturers of luxury-denim. One of the key pledges of success True Religion is a nicety to detail, because the jeans on the one hand must be of high quality, and on the other hand, each model should be individualized. (Source: J. Darius Bikoff). Incidentally, some models, mostly vintage, made by hand, indicating that the major responsibility master brand to its customers.