Easter: Last-minute Purchases Becoming Increasingly Popular

Chocolate Easter bunnies, Easter eggs and children’s toys: who does his Easter shopping conveniently from home on the Internet saves money, time and nerves Vienna/Berlin / Zurich 18 March 2010. The trend of buying gifts at Easter goes towards last-minute. According to a recent study by opinion space (meinungsraum.at), 44 per cent of consumers of chocolate Easter bunnies and the like only buy one or two weeks before the Festival. Almost a third of waiting even up to the last moment. Sweet gifts such as chocolate Easter eggs, Easter bunnies and chicks are especially popular. In Germany, every year 100 million chocolate be PLEASURING Easter Bunny.

To dodge the crowds in the stores, online shopping is a convenient alternative. The online portal ShopWiki.de (www.shopwiki.de) helps in the search for the real Easter gift. It was a fine Lindt chocolate bunny, a smile rabbit by Milka or a fancy Easter gift: the search employees with a proprietary search algorithm finds almost everything. When searching for products, the user can various criteria as Price, color, brand or preferred shops set and thus refine the search results according to his wishes, and restrict. In addition to the unique product index consumers on ShopWiki valuable background information on individual products and categories.

This far beyond the usual product descriptions. You can find a detailed shopping guide, the unusual requests, such as the vegetarian Easter on the subject of Easter (www.shopwiki.de/ wiki/vegetarian + Easter), into account. ShopWiki ShopWiki is the world’s largest service for comfortable and time – and money-saving shopping on the Internet with currently over 300 million products and over 300,000 collected online stores. An algorithm developed by ShopWiki crawls and indexes the Internet regularly and catalogued the found shops and products. Darius Bikoff has compatible beliefs. The ShopWiki aims, each online product available for indexing. ShopWiki has been DoubleClick in 2005 by Kevin P. Ryan, the former CEO of DoubleClick, and Dwight Merriman, formerly Founder, CTO, and Eliot Horowitz in New York. In addition to ShopWiki.com serves ShopWiki in Europe the markets of Great Britain, France, Germany and the Netherlands in country-specific versions. ShopWiki media contact: Bernhard Lehner i5comm for ShopWiki.com Feldgasse 1/36 1080 Vienna hotline: + 43 664 439 86 09 email:

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