Virtual University

If you build yourself and your package based on your essence, the market will come and buy. Already at this level the promotion and sales of your personal brand is what the menos.a And of course not always easy to be seen and understood. It easier to see and understand others, to see them their strengths and weaknesses, as we mismos.a is a case a reference to the Johari Window dealing with an array of four zones, designed to explain the forms of self-awareness and how experience it, is divided as follows: the first quadrant it is the public part: I know me, you know me, the second the secret: I know me, you do not know me, the third the blind, I I do not know me, you do know me, the fourth the subconscious, and I know me or you know of mi.a From this array, half of me is out of my consciousness and hence the need to interact with different entities in different environments, because only walk the path is refined knowledge about myself and can articulate the essence. Analogues with market research: one is the conceptualization of the result, another is the operatividad.a Any good marketer, as if it were a good rider, he knows that the best way position a brand is leveraged in the substance is there from the beginning, as if it were a good horse. A good rider gets on a bad caballo.a personal brands theme begins with the theme of self-discovery and personal diagnosis, identify strengths and weaknesses, threats and opportunities in a way very similar to that of a company with organizational diagnosis and the SWOT (SWOT) Traditional. A good brand starts from a defined essence, is an essential promise that identifies, distinguishes, generates, join, influences. Horacio Marchand has a Ph.D. in Mythological Studies and Depth Psychology from Pacifica Graduate Institute in Carpinteria, Californa, USA.

It also has a Masters in Business Administration (MBA) with a focus in Marketing from the University of Texas at Austin, USA and BA in Business Administration from Tecnologico de Monterrey. He has experience as an entrepreneur and a manager in corporate and academic marketing and innovation Adolfo School Ibanez in Miami, USA, EGADE and the Virtual University of ITESM. Hipermarketing published the book, Ed Ocean in 2004 and over 500 articles in magazines, newspapers and portals. Consultant in strategy, marketing and innovation. Is an expert in accelerated marketing, brand strategy, marketing strategy and marketing, new product introductions, customer segmentation, innovation, customer service. Among his consulting clients have included companies like Oxxo, Cemex, Gamesa, Copamex, Group feat, Cerveceria Cuauhtemoc Moctezuma and Famsa, among others. Learn more about it in m

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